Q and A with… Swami Rob

Image used with permission.
Rob at the Redskins-Cowboys game in December 2010. 

By Dominic Aragon
TheRacingExperts.com Reporter
January 28, 2014



You may know Swami Rob as the morning show host on KZRR 94 Rock. Rob recently talked with us about his career in radio, and of course, NASCAR.


For people that don’t know who Swami Rob is, who are you, and what do you do?

“I am the morning show host for 94 Rock. I have been with the station for 18 years.

“I started back in December of 1995, started as the overnight jock for three months, did nights for about three-and-a-half years, did mornings and afternoons for about eleven, and now just mornings for about the last two. ”


Tell us about some of the most memorable moments while working for the station.

“I guess this would be kind of general, but all the musicians I’ve met, and all the various celebrities I’ve met, the trips I’ve taken, station functions, stuff like that—all the perks, it’s been fun.”


What is a typical week like as far as work?

“I typically get to the station at 4:30 [A.M.], I usually do about 45 minutes of prep at my house. We prep the show, and we go on air a little bit after 6:00. We do the show until 10:00, and then I typically stay a couple hours afterwards and take care of what needs to be taken care of in that time, whether it’s prepping for the next day’s show, writing bits, doing the podcasting, going to promotions meetings, things like that.”


Tell us how it is to work with some of the comedy aspects of sports, through the parody bits.

“As far as football goes, I can talk football without ever watching Sports Center, I’m a huge fan. Same goes for baseball, same goes for the NBA, [UNM] Lobo Basketball. I watch a lot of that. If there’s 162 games in a baseball season, I will see all or part of at least 130 of them a year. And basketball, you have 82 games in a season, I’ll catch at least half of those, too.”

“But when it comes to NASCAR, I know very little. I started making fun of it, just for the hell of it, several years back by screaming. I just did it for fun, but then I realized it was trashing my throat to do that yell all the time. So I said ‘we’re gonna stop doing this,’ and my general manager down the hall told me to quit doing it because all the other stations were being bothered by my yell. But, man, we got nailed with e-mails and phone calls from people who were pissed we weren’t doing it anymore.

Turns out a lot of people thought it was funny. I never thought it was funny, I thought it was damn annoying. But everybody was like ‘you can’t stop doing that,’ so we started doing it again, and it survived to this day because of that.”


Have you ever been to a NASCAR race?

“I haven’t. My little sister and one of my aunts and uncles go to races a lot, (Texas and Phoenix) they are huge fans. They always keep me updated on what I need to know so I don’t sound like an idiot when I’m talking about it [on air].


What can you tell us, or what have you heard, about national touring bands coming to Albuquerque this year?

“We haven’t heard a whole lot yet, but it’s early. We’ll usually start getting rumblings around February, and then by March or April, we’ll know.

“Last year was pretty slow, and it’s typical for Albuquerque that if you have a slow year, at least for Rock, the pattern is every other year, so this should be a good year.

“But the problem is, a lot of your major touring acts, especially the 94 Rock core bands, aren’t doing a lot of touring right now.”