Comcast to end NASCAR Xfinity Series title sponsorship after 2025
DAYTONA BEACH, Fla. — Comcast confirmed to TRE that 2025 will be the final year of its NASCAR Xfinity Series title sponsorship.
In a statement issued to TRE, Matt Lederer, the vice president of brand partnership and engagement at Comcast, reflected on the 11-season partnership and looked ahead to its ongoing deals with NASCAR.
“We’ve had an incredible run as the title sponsor of the Xfinity Series, and while 2025 will be our final year in that role, we see this as an opportunity for the series to grow with a new partner,” Lederer said. “We remain fully committed as a Premier Partner [of the NASCAR Cup Series], with new initiatives like the Xfinity Fastest Lap program and our partnerships including 23XI Racing.”
The “Xfinity Fastest Lap” program will offer a bonus point to the driver who runs the fastest lap in each NASCAR Cup, Xfinity and Craftsman Truck Series race. It will also count for a bonus point in the owner standings.
Comcast will remain a premier partner of the NASCAR Cup Series on a multi-year deal announced Tuesday. They will also sponsor Bubba Wallace and Tyler Reddick in various Cup Series races, as they did last year.
Comcast started their partnership with NASCAR in 2014. A year later, they became the sponsor of the motorsport’s second-tier series – the NASCAR Xfinity Series. Their “Names Are Made Here” branding saw the series regain its identity as a proving ground for young guns.
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Jonathan Fjeld View All
Jonathan Fjeld is the co-owner of the The Racing Experts, LLC. He has been with TRE since 2010.
A Twin Valley, MN, native, Fjeld became a motorsports fan at just three years old (first race was the 2002 Pennsylvania 500). He worked as a contributor and writer for TRE from 2010-18. Since then, he has stepped up and covered 24 NASCAR race weekends and taken on a larger role with TRE. He became the co-owner and managing editor in 2023 and has guided the site to massive growth in that time.
Fjeld has covered a wide array of stories and moments over the years, including Kevin Harvick's final Cup Series season, the first NASCAR national series disqualification in over 50 years, Shane van Gisbergen's stunning win in Chicago and the first Cup Series race at Road America in 66 years – as well as up-and-coming drivers' stories and stories from inside the sport, like the tech it takes for Hendrick Motorsports to remain a top-tier team.
Currently, he resides in Albuquerque, N.M., where he works for KOB 4, an NBC station. He works as a digital producer and does on-air reports. He loves spending time with friends and family, playing and listening to music, exploring new places, being outdoors, reading books and writing among other activities. You can email him at fjeldjonathan@gmail.com