LONG POND, Pa.—NASCAR unveiled the new NASCAR Gander Outdoors Truck Series logo Sunday at Pocono Raceway.
Camping World acquired Gander Mountain in May of 2017 and rebranded the company as Gander Outdoors. CEO Marcus Lemonis said he hopes the Gander Outdoors brand has the same amount of success as Camping World within motorsports sponsorship.
Lemonis said the Camping World brand will still have a presence within the sport, which may include track and driver sponsorships.
The Kentucky-headquartered company has sponsored NASCAR’s third-tier series since 2009.
The Truck Series was previously known as the Craftsman Truck Series from 1996 to 2008 and the SuperTruck Series by Craftsman in 1995, its inaugural season.
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