Atlanta Motor Speedway is now EchoPark Speedway
HAMPTON, Ga. — Atlanta Motor Speedway is now EchoPark Speedway, Speedway Motorsports Inc. confirmed Tuesday at the track.
EchoPark Automotive signed a seven-year, multi-million-dollar deal to have the track be branded in its namesake.
A picture floated around social media prior to the announcement. Track officials remained quiet about it until Tuesday.
The first NASCAR Cup Series race for the EchoPark Speedway, formerly known as Atlanta Motor Speedway, is June 28 at 7 p.m. ET on TNT and the Max app. It will kick off the inaugural in-season tournament.
MORE: NASCAR to launch in-season tournament in 2025
This isn’t the first time a company bought the naming rights to an SMI-owned. From 1999 to 2009, Charlotte Motor Speedway was known as Lowe’s Motor Speedway. Around that same time, from 2002 to 2011, Sonoma Raceway was also known as Infineon Raceway.
In the 2010s, NASCAR had two tracks with naming rights sold to different companies. California Speedway was known as Auto Club Speedway from 2008 to 2023 when the deal expired as the track began an ongoing, stop-start conversion to a short track. Over the course of that deal, Phoenix Raceway was known as ISM Raceway from 2018 to 2020.
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Jonathan Fjeld View All
Jonathan Fjeld is the co-owner of the The Racing Experts, LLC. He has been with TRE since 2010.
A Twin Valley, MN, native, Fjeld became a motorsports fan at just three years old (first race was the 2002 Pennsylvania 500). He worked as a contributor and writer for TRE from 2010-18. Since then, he has stepped up and covered 24 NASCAR race weekends and taken on a larger role with TRE. He became the co-owner and managing editor in 2023 and has guided the site to massive growth in that time.
Fjeld has covered a wide array of stories and moments over the years, including Kevin Harvick's final Cup Series season, the first NASCAR national series disqualification in over 50 years, Shane van Gisbergen's stunning win in Chicago and the first Cup Series race at Road America in 66 years – as well as up-and-coming drivers' stories and stories from inside the sport, like the tech it takes for Hendrick Motorsports to remain a top-tier team.
Currently, he resides in Albuquerque, N.M., where he works for KOB 4, an NBC station. He works as a digital producer and does on-air reports. He loves spending time with friends and family, playing and listening to music, exploring new places, being outdoors, reading books and writing among other activities. You can email him at fjeldjonathan@gmail.com