RCR unveils sponsors, edgier No. 8 design for Kyle Busch in ’23
Richard Childress Racing’s No. 8 NASCAR Cup Series car will have a different look but several returning partners for Kyle Busch in 2023.
RCR unveiled the No. 8, which the organization says was personally designed by Busch with input from them. It’s described as a way to honor the past while embracing the future.
The number has a more sculpted and edgier design with more aggressive drop shadows and more-pointed edges, to match the two-time Cup champion’s “Rowdy” persona.
The more things change, the more they stay the same – Cheddar’s Scratch Kitchen, 3CHI, Lenovo, ALSCO Uniforms and BetMGM will return to the No. 8 team, putting their sponsorship at a near-sellout.
Crew chief Randall Burnett and spotter Derek Kneeland will also return to the No. 8 and work with Busch.
Merchandise is now available on the RCR website and Kyle Busch’s website.
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Jonathan Fjeld View All
Jonathan Fjeld is the co-owner of the The Racing Experts, LLC. He has been with TRE since 2010.
A Twin Valley, MN, native, Fjeld became a motorsports fan at just three years old (first race was the 2002 Pennsylvania 500). He worked as a contributor and writer for TRE from 2010-18. Since then, he has stepped up and covered 24 NASCAR race weekends and taken on a larger role with TRE. He became the co-owner and managing editor in 2023 and has guided the site to massive growth in that time.
Fjeld has covered a wide array of stories and moments over the years, including Kevin Harvick's final Cup Series season, the first NASCAR national series disqualification in over 50 years, Shane van Gisbergen's stunning win in Chicago and the first Cup Series race at Road America in 66 years – as well as up-and-coming drivers' stories and stories from inside the sport, like the tech it takes for Hendrick Motorsports to remain a top-tier team.
Currently, he resides in Albuquerque, N.M., where he works for KOB 4, an NBC station. He works as a digital producer and does on-air reports. He loves spending time with friends and family, playing and listening to music, exploring new places, being outdoors, reading books and writing among other activities. You can email him at fjeldjonathan@gmail.com