RCR unveils sponsors, edgier No. 8 design for Kyle Busch in ’23

Richard Childress Racing’s No. 8 NASCAR Cup Series car will have a different look but several returning partners for Kyle Busch in 2023.

RCR unveiled the No. 8, which the organization says was personally designed by Busch with input from them. It’s described as a way to honor the past while embracing the future.

The number has a more sculpted and edgier design with more aggressive drop shadows and more-pointed edges, to match the two-time Cup champion’s “Rowdy” persona.

The more things change, the more they stay the same – Cheddar’s Scratch Kitchen, 3CHI, Lenovo, ALSCO Uniforms and BetMGM will return to the No. 8 team, putting their sponsorship at a near-sellout.

Crew chief Randall Burnett and spotter Derek Kneeland will also return to the No. 8 and work with Busch.

Merchandise is now available on the RCR website and Kyle Busch’s website.