RFK Racing announces “new major partner”

CONCORD, N.C. — RFK Racing announced Sunday they’re partnering with the organization Blue Forge Alliance and the “BuildSubmarines.com” campaign.

RFK co-owner Brad Keselowski detailed the partnership, saying it will go beyond just sponsorship. Keselowski said there will be activations in the midway and other campaigns going on.

The 2012 NASCAR Cup Series champion’s manufacturing company is a major part of the deal. He started the company in early-2018 with the goal of building somewhat of a total package, inspired by then-team owner Roger Penske.

This is one of the first major moves for Keselowski involving his manufacturing company and deals within NASCAR.

“There are so many things. The culture of RFK, the history, with Mr. Roush, the decades of advanced manufacturing with our defense and what Brad has done with his company, it’s just a perfect fit,” said Kyle Turner, the managing director of Blue Forge Alliance.