RFK Racing announces “new major partner”
CONCORD, N.C. — RFK Racing announced Sunday they’re partnering with the organization Blue Forge Alliance and the “BuildSubmarines.com” campaign.
RFK co-owner Brad Keselowski detailed the partnership, saying it will go beyond just sponsorship. Keselowski said there will be activations in the midway and other campaigns going on.
The 2012 NASCAR Cup Series champion’s manufacturing company is a major part of the deal. He started the company in early-2018 with the goal of building somewhat of a total package, inspired by then-team owner Roger Penske.
This is one of the first major moves for Keselowski involving his manufacturing company and deals within NASCAR.
“There are so many things. The culture of RFK, the history, with Mr. Roush, the decades of advanced manufacturing with our defense and what Brad has done with his company, it’s just a perfect fit,” said Kyle Turner, the managing director of Blue Forge Alliance.
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Jonathan Fjeld View All
Jonathan Fjeld is the co-owner of the The Racing Experts, LLC. He has been with TRE since 2010.
A Twin Valley, MN, native, Fjeld became a motorsports fan at just three years old (first race was the 2002 Pennsylvania 500). He worked as a contributor and writer for TRE from 2010-18. Since then, he has stepped up and covered 24 NASCAR race weekends and taken on a larger role with TRE. He became the co-owner and managing editor in 2023 and has guided the site to massive growth in that time.
Fjeld has covered a wide array of stories and moments over the years, including Kevin Harvick's final Cup Series season, the first NASCAR national series disqualification in over 50 years, Shane van Gisbergen's stunning win in Chicago and the first Cup Series race at Road America in 66 years – as well as up-and-coming drivers' stories and stories from inside the sport, like the tech it takes for Hendrick Motorsports to remain a top-tier team.
Currently, he resides in Albuquerque, N.M., where he works for KOB 4, an NBC station. He works as a digital producer and does on-air reports. He loves spending time with friends and family, playing and listening to music, exploring new places, being outdoors, reading books and writing among other activities. You can email him at fjeldjonathan@gmail.com