The CW will exclusively carry NASCAR Xfinity Series starting in 2025
BURBANK, Cali. — The CW Network will become the exclusive home to the NASCAR Xfinity Series beginning in 2025.
The deal goes through the 2031 season. The network will also reportedly pay $115 million each year for the rights.
The CW will broadcast 33 live NASCAR Xfinity Series races annually, along with practice and qualifying events each weekend.
For the first time in series history, every Xfinity Series race will be available on free, over-the-air broadcast television. There will also be additional content available through The CW’s digital platforms.
NASCAR Productions will produce all Xfinity Series races and ancillary content. The CW will hire the on-air talent.
“Landing the NASCAR Xfinity Series is a game changer for The CW and our CW Sports division and represents another important building block in our programming strategy,” said Dennis Miller, President of The CW. “Live sports are the most watched television content and with The CW’s national reach. Moving NASCAR Xfinity Series to The CW will then transform and elevate the viewing experience for the series and its fans. The CW has quickly become a destination for sports. The NASCAR Xfinity Series joins our growing slate of sports programming.”
“CW’s leadership shared a compelling vision for cultivating the next generation of NASCAR talent by bringing the NASCAR Xfinity Series exclusively to broadcast television. We are thrilled for the opportunity to partner with them. With more than one million viewers tuning in each week to see NASCAR’s future stars battle some of its biggest names at our most legendary tracks, NASCAR Xfinity Series consistently delivers the moments that excite current fans and create new fans of our great sport,” commented Brian Herbst, Senior Vice President, Media and Productions for NASCAR.
Officials with The CW say the network covers 99.8% of all U.S. households with at least one TV set. There are 192 affiliates of The CW nationwide, including in all of the top 100 TV markets.
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Jonathan Fjeld View All
Jonathan Fjeld is the co-owner of the The Racing Experts, LLC. He has been with TRE since 2010.
A Twin Valley, MN, native, Fjeld became a motorsports fan at just three years old (first race was the 2002 Pennsylvania 500). He worked as a contributor and writer for TRE from 2010-18. Since then, he has stepped up and covered 24 NASCAR race weekends and taken on a larger role with TRE. He became the co-owner and managing editor in 2023 and has guided the site to massive growth in that time.
Fjeld has covered a wide array of stories and moments over the years, including Kevin Harvick's final Cup Series season, the first NASCAR national series disqualification in over 50 years, Shane van Gisbergen's stunning win in Chicago and the first Cup Series race at Road America in 66 years – as well as up-and-coming drivers' stories and stories from inside the sport, like the tech it takes for Hendrick Motorsports to remain a top-tier team.
Currently, he resides in Albuquerque, N.M., where he works for KOB 4, an NBC station. He works as a digital producer and does on-air reports. He loves spending time with friends and family, playing and listening to music, exploring new places, being outdoors, reading books and writing among other activities. You can email him at fjeldjonathan@gmail.com