Ticketmaster named official ticketing partner of NASCAR
DAYTONA BEACH, Fla. – NASCAR on Thursday named Ticketmaster as its official ticketing partner.
The move will work in tandem with Ticketmaster’s longtime partnership with Speedway Motorsports, unifying ticketing for the sport. NASCAR chose Ticketmaster as the official partner following “a thorough RFP process.”
“We partnered with Ticketmaster as our new ticketing solution based on their advanced capabilities, deep industry insights, and proven best ticketing practices in sports. Their expertise will be key in consolidating all NASCAR-owned race events onto one efficient and accessible platform, improving our overall operations,” said Kari Gritton, NASCAR’s Senior Vice President of Consumer Strategy. “We’re thrilled to join forces with Ticketmaster to deliver a consistent and user-friendly purchasing experience that our fans expect.”
According to NASCAR, the partnership means they will get to discover upcoming racing events “on TikTok and Snapchat using Ticketmaster’s wide distribution network.” The new NASCAR Tracks app will also fully integrate with Ticketmaster Ignite, giving fans “seamless ticket management at their fingertips.”
According to NASCAR, Ticketmaster’s tools, along with new solutions tailored for NASCAR and Speedway Motorsports, will simplify entry, enhance security and drive growth in data management, pricing, marketing and distribution.
“NASCAR and Speedway Motorsports have the vision to build a frictionless fan experience, and we’re the right partner to help them achieve that goal,” said Marla Ostroff, Ticketmaster’s Managing Director of North America. “The technologies, services and consultancy we provide are designed to empower our partners to refine their operations from A to Z – all with zero compromises to the fan experience.”
Tickets for 2024 races at Speedway Motorsports tracks and select 2025 races are on sale now through Ticketmaster. Select tickets for 2025 races at NASCAR-owned tracks will go on sale on Ticketmaster by the end of the year
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Jonathan Fjeld View All
Jonathan Fjeld is the co-owner of the The Racing Experts, LLC. He has been with TRE since 2010.
A Twin Valley, MN, native, Fjeld became a motorsports fan at just three years old (first race was the 2002 Pennsylvania 500). He worked as a contributor and writer for TRE from 2010-18. Since then, he has stepped up and covered 24 NASCAR race weekends and taken on a larger role with TRE. He became the co-owner and managing editor in 2023 and has guided the site to massive growth in that time.
Fjeld has covered a wide array of stories and moments over the years, including Kevin Harvick's final Cup Series season, the first NASCAR national series disqualification in over 50 years, Shane van Gisbergen's stunning win in Chicago and the first Cup Series race at Road America in 66 years – as well as up-and-coming drivers' stories and stories from inside the sport, like the tech it takes for Hendrick Motorsports to remain a top-tier team.
Currently, he resides in Albuquerque, N.M., where he works for KOB 4, an NBC station. He works as a digital producer and does on-air reports. He loves spending time with friends and family, playing and listening to music, exploring new places, being outdoors, reading books and writing among other activities. You can email him at fjeldjonathan@gmail.com