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CategoryMelillo’s Mind

Canada’s Amuka Esports acquires iRacing top team High Performance Motorsports

“Many non-endemic sponsors don’t understand the traditional MOBA or FPS games, but everyone understands the basics of racing. We see a huge opportunity for HPM to be leading the charge in bringing new sponsors, partners, and fans to the racing ecosystem.”

Brad Keselowski dominates at New Hampshire

“Talking to Jeremy Bullins and like, ‘Man, what do we need to get to that next level? We’re right there. We need to go out and just dominate a race,’ and that’s what today was for us with the Western Star/Alliance Parts Ford Mustang.”

TReSports: W Series’ Sabré Cook on the virtual track

“Everyone is taking it very, very seriously. They’re spending a lot of time in preparation for each race. I think we’re all taking it so seriously right now that it’s maybe not as fun as it maybe should be,” Cook said with a laugh. “We’re just so competitive. It’s been great so far, and all the girls – we work together and we help each other figure some things out.”